Discover Chrysler

(Image from 1937 Chrysler Plymouth

Chrysler was founded by Walter Chrysler on June 6, 1925, when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. 
Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after a similar rescue job at the Willys car company). 
In late 1923 production of the Chalmers automobile was ended.
Then in January 1924, Walter Chrysler launched an eponymous automobile. The 70 was a 6-cylinder, designed to provide customers with an advanced, well-engineered car, at a more affordable price than they might expect. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time Chrysler was there).

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